In this blog I will give you several theories that can help make your blog a success. There are a lot of powerful, proven theories out there that you can use to get off to a good start. I will describe five of them in more detail below and tell you how to use them for your own blog.
Starting a blog is very easy these days. Maybe a bit too easy. Because 95% of the millions of blogs that people start each year fail. So if you really want your blog to be a success you have to take it seriously. Learn from the wisdom that is already out there. What are the five best theories you can use for your blog?
1. The inverted pyramid
The inverted pyramid is a well known metaphor in journalism that is also often used by bloggers. It illustrates how information should be structured in a text. The way to do that is to start your text with the most important information and continue your blog with information that is gradually becoming less important. Like a funnel or an inverted pyramid. The idea is that your readers can read the most crucial details quickly so they can decide whether to continue or stop reading your blog.
To use the inverted pyramid you must make a plan and structure the information before you start writing. Make sure that you give the most (interesting) information in the very first section of your blog.
KISS stands for Keep It Simple Stupid. What we can learn from that is that you should never make your blog too technical. Avoid using BIG words. Use conversational language and try to incorporate a bit of humour. Also, don’t use too much industry specific jargon. Unless you are writing exclusively for a specific niche of course.
The acronym AIDA is a handy tool for ensuring that your blog grabs attention. The acronym stands for:
Grab your readers’ attention. Use powerful words, or a picture that will catch their eye and make them stop and read what you have to say next.
When you have their attention, try to engage your readers long enough to let them understand your message in more detail. To do this you will have to focus on their needs. Make your message relevant to them and make sure the information they need is easy to find. Use bullets and subheadings, and break up the text to make your points stand out.
Now that you have your reader’s interest you need to help them understand how what you’re offering can really help them. The main way of doing this is by appealing to their personal needs and wants. A good way of building the reader’s desire is to tell them the benefits clearly so they can create that interest and desire. Think about the benefits you have to offer and make sure your readers recognize them.
Be clear about what action you want your readers to take. For example “visit that website” or “click on that link”. Don’t leave people to work out what to do for themselves. What is the thing you want your readers to do? Think about that.
4. X factor
The X factor is a quality that you cannot describe that makes something very special. How do you create the X factor for your blog? By making it unique and stand out. Not only with visuals but also with the message you are sending and the unique way you do that. Look for other blogs online that you personally think have the X factor. Don’t just copy them but learn why they appeal to you and how you can do a similar thing for your blog.
Unique Selling Proposition is the concept that blogs should make it clear to potential readers why they are different and better than the competition. What is your unique selling proposition? What do you have to offer that is different and better compared to other blogs? Make sure your readers are able to recognize that.
Have fun implementing these strategies!