Warning! Read this before you start a blog

start a blog
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Are you thinking about starting a blog? Great idea! But read this blog first. You may change your mind. In my blog I give you the five questions you should ask yourself before you start a blog. If you can answer all five with a definite ‘YES’ you should start blogging right away! I hope you can, because blogging is a great way to train your focus muscle.

In the past writing and publishing your stories, thoughts and ideas was hard work. You had to write or type them out, copy them and send them – or physically bring them – to your readers. A lot has changed since those days. We are witnessing the biggest revolution in publishing since the Gutenberg press was invented almost six hundred years ago. Blogging platforms such as WordPress combined with social media are transforming the way we produce and consume information. Publishing is evolving to a whole new level. It is now really easy to start a blog. And many people do.

Blogging has revolutionized writing and publishing

A blog is a great medium. Before the blogging era, not many people were able to give their thoughts and ideas a stage. Blogging has revolutionized writing and publishing. In the past, when you wanted to spread your thoughts and ideas you needed access to some kind of printing press or copier. These days you just start a blog.

Why do ninety-nine percent of all new blogs fail?

Blogging is fun! Well, for some people. Others hate it. They do it because they think they have to for some reason. Those are not the blogs we want to read. Whenever a blog is written because someone was ‘ordered’ to write a blog it is usually quite uninspired and hard to read. The same goes for blogs that were written for some kind of financial gain, like a business or webshop that has a blog for the sole purpose of attracting customers. Those are the worst. The commercial message usually speaks louder than the actual message.

if you don’t like to write, you probably don’t like to blog either

Some people seem to forget that blogging is writing. And if you don’t like to write, you probably don’t like to blog either. And if you are bad at writing, you will probably be bad at blogging too. Makes sense, doesn’t it? Others underestimate blogging. They write two or three blogs and then can’t find the energy or inspiration to keep it up. They should not have started in the first place. It may sound negative but these are the main reasons why ninety-nine percent of the blogs that are started fail.

Save yourself some time. Below are five questions you should ask yourself before you start a blog. If you can answer all five with a definite ‘YES’ you should start blogging right away! It there is one ‘NO’. Well, have a go at it. And if there are more ‘NO’s’ you probably should not start a blog.

Five questions you should ask yourself before you start a blog:

Do you have a good reason to start a blog?

The first question you should ask yourself is: ‘why do you want to blog?’ Is it because somebody told you to blog? Do you do it only for some kind of financial gain? Or have you always loved writing and do you want to blog because of the love of blogging.

When you blog because you are ordered to and you really don’t want it: please don’t do it. When you blog because you have a business or a webshop and the only reason for your blog is to attract more visitors, nothing else: don’t start a blog either.

Have you always loved writing and do you keep a journal or write essays or short stories? Do you enjoy putting your thoughts and ideas to paper? Do you write a blog while studying certain subjects? And do you want to upgrade from the old school paper to the electronic paper and the web? Keep blogging!

Are you willing to commit to blogging on a regular basis?

When you are blogging for an audience, it should be a regular thing. When you blog for a few weeks and then stop blogging for three months, you will probably lose most of your readers. Make it a habit: commit yourself to a certain day in the week and always publish your blog on that day. No exceptions! Do you have the time and energy for a new habit like that?

Are you willing to commit long-term to blogging?

Again: when you are blogging for an audience, remind yourself of the fact that your blog will probably not become a success in the first year. Probably not in the second year either! It will take several years and a lot of blogging to become successful and have a lot of readers. Are you willing to put in that work for a few years? Blogging should not become a chore. Do you think you will keep enjoying it? That is the only way to succeed in the long run.

Are you willing to learn and improve yourself?

Blogging is a constant learning process. You must be open for improvements in the process of writing and transferring your message to your readers. Believe me: there is always room for improvement. You will make many mistakes but you will learn and become better.

Do you want to listen to – and interact with – your readers?

When you blog for an audience, your blogs will be read. There will be a lot of pointless negativity out there that you can just ignore (I hope you can). But your readers will also provide you with some great feedback and information you can use. Don’t ignore them! Are you willing to interact with (most of) your readers and learn from each other?

I really hope you can answer most questions with a ‘YES’. Start a blog, enjoy yourself and keep me posted!

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